Thursday, July 5, 2012

new media tools vis-a-vis journalism ethics

Computer literacy comes as a critical component for effectiveness if a journalist is to be in a position to utilize and use the new media in executing their duties as the watchdog of society. The basic journalism skills such as interviewing techniques, good reporting and writing skills, thorough research among others are also relevant in using the new media for information gathering, dissemination and consumption.
The new media is the best platform for a journalist to monitor and evaluate the relevance of their news articles. Effective communication entails two way interaction where the consumer is able to express their views and ascertain the relevance of news. It is, mostly to the advantage of the journalist if the readers or viewers are accorded the platform for feedback. Besides giving the reporter the platform to know the impact of the news article, feedback ensures that the reporter improves on the way they present the content of an article for the benefit of the consumers.
 However, despite all the pros and accolades associated with the new media, there are disadvantages embedded with its use in journalism. Verification skills are important because the new media as a source of news is sometimes questionable. For ethical and objective reporting, it is important that prior to publishing any article, journalists verify and thoroughly researches on the authenticity of stories. The new media is prone to distortions and errors hence the need for verification of news leads.
The trainer Upenyu Makoni has not only equipped the ladies here with the information on the new and social media, but has assisted all of us to have a hands on experience on how to use it in executing our duties. I believe this course is the best i have ever had this year and i am hoping to utilize this information and skills acquired to take my career to another level, not only for me, but for all the women in my country.

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