Facts about the role of the media

Journalists have the power to shape the face of the media; be it in print and electronic media. This industry has grown and created opportunities for journalists to choose how they want to send their information. However, they are governed by media ethics of the organisation they report to. Their creativity and research work can be limited and deprived causing very little space for freedom of expression in their writting or broadcasting which is mainly shaped by policy makers.
The media has become the chief purveyor of information and opinion about public affairs; but the role and status of journalism, along with other forms of mass media and other electronic devices rather than print media and has faced news organizations with the ongoing problem of monitoring on digital news.

This has created many opportunities for media houses to broadcast stories that shape societies, to some the news is biased and to some it is fair news. As the saying goes another men's meat is another men's poison.
Some media houses are a threat to society and this puts journalists at a great risk. Many journalists have lost their lives, their jobs and at times they have been made to work in harsh working conditions.

This affects the public as they might not receive correct information that is relevant. Media manipulation can be dangerous to; the public, the media house and the journalists as it can be misleading with negative information. Yet on the other hand, it can influence the public to change their attitudes towards certain beliefs, that is, stereotype.

In all this, the media should be guided by journalism ethics, mission and respecting the public in their information dissemination, meeting the goals to educate, inform, entertain and being a voice to all groups of people.