Wednesday, September 19, 2012

MANAGEMENT OF OWN MEDIA

It is my dream one day to be in charge of a media house responsible for generating and propagating real time news and current affairs stories trouugh the use of ICTs, in particular the internet.
For starters, would have to set up a website modelled along the lines of CNN, ALJAZEERA or BBC news which have facilities like live streaming, live blogging, opinion column, facebook page, twitter, podcasts, magazine not forgetting the strength to reach out to a wider audience through reporting in numerous languages.
My own line edition and or activities will be characterized by brighter colours, large font and header with a simple lay out and make sure it is interactive so that the viewer remains glued on the page.
It will also have its own online staff responsible for uploading the page as in real time upgrading since social media is mainly used for breaking news and the website is used to give the story.
I will use a combination of text, audio, video and pictures to tell the stories since seeing and hearing is believing while at the same time open room for debate and contributions or comments through the comments or opinion column inserted at the end of the webpage.
Since the world we report to has moved a step further to looking for news on the mobile phones, will also incorporate mobile phone programmes with videos and audio clips.
There will be need to sustain the online activities, by virtue of that, will bring advertisers on board and give them space on the webpage to market themselves while at the same time, link stories to my facebook and twitter accounts.

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